The Importance of Networking

 

Artist's block? New Art Originals founder Graham Jules reveals the simple steps you can take to go from amateur to professional artist overnight. In the first of six exclusive articles for Voodoochilli, he discusses the importance of getting noticed - by the right people.

The Importance of Networking

Networking is key to every business. It's a method of meeting like-minded people in any given industry. But networking isn't just a buzz-word; it's a necessity - especially in the art world. It's a vital way of gaining useful contacts that you can call upon for assistance in the future.
Remember the old adage: It's not what you know but who you know that counts. So if you haven't begun to do so already, then now's the time to begin.

Networking can take a number of forms. In its simplest, it involves nothing more than sharing a drink with other artists in your studio or workshop. Dedicated 'networkers' will, however, go to great lengths to ensure new contacts on a weekly basis.

So where to start?

Your first port of call should be networking websites such as this one. Upload your work, fill in your details and take an active role in the way your portfolio looks. Likewise, social networking sites are also an invaluable weapon in the artists' armoury. They're a fantastic (and free) way of getting your name out to a global audience. Websites such as Facebook, Myself and Twitter are
completely free. By doing so, you'll be building your unique 'brand' – a point I'll come to in later articles. Within a few weeks, you'll have a dozen more 'contacts' than you did at the start. If you're really dedicated, you'll have hundreds.

What next?

Visit art galleries or other venues that display similar artists' work. This will give you a solid knowledge of competitors' work, and it's a great way to learn about the business end of the industry. Ask a few questions and make yourself known. If possible, ask to meet the manager or caretaker. Again, ask a few questions and see how other artists have gone about getting their work on the walls. Entering competitions is also a great way of meeting the right people. I run an annual art competition through my website, NewArtOriginals.com. My site specialises in spotting - and assisting - new artists. Why not drop me a line today?

Networking clubs or groups operate the length and breadth of the British Isles - and beyond. These clubs are packed with people from all walks of life; there's a good chance someone in the room will be interested in what you're doing - perhaps to the extent of buying your work, or helping you
find a buyer. It's worth remembering the 'domino effect' of networking: once people have seen your work and like your style, they will tell others and so on. You'll be amazed about how far simple word of mouth referrals can go.

At this early stage, it's essential to build a good reputation among your peers and competitors. Reputation in this industry is everything; if you stand out for being rude or unapproachable - or even a touch pretentious - you run the risk of being blacklisted by agents before you've even begun.
So what are you waiting for? Log on and start promoting yourself today.

* For more information, feel free to contact me through www.newartoriginals.com